We at Exact Communication are lucky. We get to help scientists communicate their science effectively and learn about their incredible findings and advances while we do it!
The world thrives on science. It has helped us discover new wonders, new solutions to problems, and new ideas to explore.
Humans have always been curious about the world and have sought ways to examine, experiment with, and enjoy it. Yet much of the world’s discoveries have been shared with an exclusive audience mainly in academia and labs. As the public’s curiosity grew, scientists found themselves under more and more pressure to communicate their work. Not just in front of congressional hearings, although there are plenty of those, but to everyone. We became curious about weather patterns, cicadas, how our hearts work, and space travel. If you ever turned your eyes to the sky and asked your mother why it was blue, you know what we mean. We want to know, and scientists, like actors in a play, must break that ‘fourth wall’ and connect with us, their audience. This connection is what makes us feel valued and engaged in the world of science.
Our Science Communication workshop focuses on this connection. It helps scientists connect with their intended audience with authenticity and compassion, communicate with confidence, and craft their message so that their audience will care about the science being presented.
Exact’s experiential workshop guides scientists to learn to take complicated data and explain it using clear and understandable language. It also helps them set realistic goals for their presentations, use stories and metaphors to connect, and, most importantly, share their passion for their science.
Does our workshop help scientists? You bet. But we get to explore the fantastic world of science, and our response is gratitude and awe.
